Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, httppool is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 201 other categories.

2 httppool is leading in Celebrities & Entertainment News, Social Sciences, Fashion & Modeling and Weather.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, Great Britain, Germany, Poland and 145 other countries.

2 httppool is leading in Bulgaria, Slovenia, Serbia, Macedonia and 8 other countries.