Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 186 other categories.

2 Improve Digital is leading in Soccer, Cooking & Recipes, Celebrities & Entertainment News, Social Sciences and 10 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 145 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Netherlands, Italy and 15 other countries.