Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 182 other categories.

2 Improve Digital is leading in Soccer, Celebrities & Entertainment News, Social Sciences, Fashion & Modeling and 11 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 117 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 7 other countries.