Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 177 other categories.

2 Improve Digital is leading in Soccer, Cooking & Recipes, Celebrities & Entertainment News, Science and 12 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 103 other countries.

2 Improve Digital is leading in Norway, Netherlands, Sweden, Italy and 9 other countries.