Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick Spotlight is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Travel & Tourism, Vehicles, Science & Education and 9 other categories.

2 Integral Ad Science is leading in Games, Arts & Entertainment, News & Media, Sports and 7 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, Philippines and 124 other countries.

2 DoubleClick Spotlight is leading in Spain, Mexico, Sweden, Argentina and 19 other countries.