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Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, DoubleClick Spotlight is clearly lagging behind, losing to Integral Ad Science in all segments.
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DoubleClick Spotlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Travel & Tourism, Vehicles, Science & Education and 9 other categories.
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Integral Ad Science is leading in Games, Arts & Entertainment, News & Media, Sports and 7 other categories.
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Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, Philippines and 124 other countries.
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DoubleClick Spotlight is leading in Spain, Mexico, Sweden, Argentina and 19 other countries.