Market Share by Top Websites

1 IVW is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 203 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Finance, Automotive Industry and 17 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, Russia, United Kingdom and 149 other countries.

2 DoubleClick Spotlight is leading in Denmark, South Africa, Finland, Estonia and 14 other countries.