Market Share by Top Websites

1 IVW is leading in The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Adult, Internet & Telecom and 168 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Travel, Automotive Industry and 42 other categories.

Geography

1 IVW is leading in most countries, including Germany, Russia, India, Japan and 177 other countries.

2 DoubleClick Spotlight is leading in United States, Australia, Denmark, Finland and 10 other countries.