Market Share by Top Websites

1 IVW is leading in Top 100K Sites and The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 190 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Finance, Automotive Industry and 18 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, United Kingdom, Russia and 139 other countries.

2 DoubleClick Spotlight is leading in Denmark, South Africa, Estonia, United Arab Emirates and 17 other countries.