Market Share by Top Websites

1 IVW is leading in Top 100K Sites and The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 225 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 6 other categories.

Geography

1 IVW is leading in most countries, including Germany, Brazil, Russia, Netherlands and 190 other countries.

2 DoubleClick Spotlight is leading in United States, Denmark, Finland, Israel and 10 other countries.