Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick Spotlight is clearly lagging behind, losing to Kargo in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 103 other categories.

2 Kargo is leading in People & Society, Arts & Entertainment, News & Media, Food & Drink and 94 other categories.


1 Kargo is leading in most countries, including France, Spain, Mexico, Argentina and 92 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Australia and 73 other countries.