Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick Spotlight is still behind in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, News & Media and 207 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Automotive Industry, Accommodation & Hotels and 20 other categories.


1 is leading in most countries, including United States, India, United Kingdom, Spain and 184 other countries.

2 DoubleClick Spotlight is leading in Denmark, Finland, Estonia, Tuvalu and 8 other countries.