Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, People & Society, News & Media and 144 other categories.

2 Neodata is leading in Business & Industry, Arts & Entertainment, Marketing & Advertising, Sports and 49 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 104 other countries.

2 Neodata is leading in Italy, Slovenia, Malta, Ecuador and 8 other countries.