Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 140 other categories.

2 NetAffiliation is leading in People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 70 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, Great Britain, Germany, Canada and 124 other countries.

2 NetAffiliation is leading in France, Lao People's Democratic Republic, Brazil, Portugal and 47 other countries.