Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 197 other categories.

2 OMG is leading in Coupons, Technology News, Consumer Electronics, Airlines & Airports and 4 other categories.


1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 161 other countries.

2 OMG is leading in India, Nepal, Uzbekistan, Botswana and one other country.