Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Parrable is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Games, Travel & Tourism, Vehicles and 9 other categories.

2 Parrable is leading in Science & Education, Community & Society, Arts & Entertainment, Business & Consumer Services and 7 other categories.

Geography

1 Parrable is leading in most countries, including China, Brazil, Italy, Germany and 89 other countries.

2 DoubleClick Spotlight is leading in United States, Canada, United Kingdom, Spain and 47 other countries.