1
PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DoubleClick Spotlight is clearly lagging behind, losing to PubMatic in all segments.
1
PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 224 other categories.
2
DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Automotive Industry, Banking and 8 other categories.
1
PubMatic is leading in most countries, including United States, Russia, France, Germany and 215 other countries.
2
DoubleClick Spotlight is leading in Bhutan.