Market Share by Top Websites

1 PubMatic is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 143 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Business & Industry, Car Buying, Travel and 61 other categories.

Geography

1 PubMatic is leading in most countries, including India, Indonesia, Brazil, Spain and 137 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Australia and 27 other countries.