1
PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DoubleClick Spotlight is clearly lagging behind, losing to PubMatic in all segments.
1
PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 152 other categories.
2
DoubleClick Spotlight is leading in Autos & Vehicles, Business & Industry, Car Buying, Travel and 64 other categories.
1
PubMatic is leading in most countries, including India, Indonesia, Brazil, Japan and 123 other countries.
2
DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Australia and 35 other countries.