Market Share by Top Websites

1 PubMatic is leading in Top 1M Sites and The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 135 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Business & Industry, Car Buying, Travel and 76 other categories.

Geography

1 PubMatic is leading in most countries, including India, Spain, Indonesia, Brazil and 109 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Australia and 35 other countries.