Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick Spotlight is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 138 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Business & Industry, Travel and 64 other categories.

Geography

1 PubMatic is leading in most countries, including India, Spain, Brazil, Indonesia and 121 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Germany, Canada and 38 other countries.