Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick Spotlight is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 226 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Accommodation & Hotels, Automotive Industry and 10 other categories.

Geography

1 PubMatic is leading in most countries, including United States, Japan, Germany, France and 203 other countries.

2 DoubleClick Spotlight is leading in Timor-leste, Palau, Namibia, Fiji and 5 other countries.