Market Share by Top Websites

1 PubMatic is leading in Top 1M Sites and The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 145 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Business & Industry, Travel and 60 other categories.

Geography

1 PubMatic is leading in most countries, including India, Indonesia, Spain, Mexico and 129 other countries.

2 DoubleClick Spotlight is leading in United States, Canada, Denmark, Netherlands and 24 other countries.