Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ReachLocal is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, News & Media and 153 other categories.

2 ReachLocal is leading in Business & Industry, Construction & Maintenance, Health, Law & Government and 39 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 111 other countries.

2 ReachLocal is leading in Australia, New Zealand, Bangladesh, Ghana and 6 other countries.