Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 177 other categories.

2 Sanoma is leading in Newspapers, Social Sciences, Classifieds, Celebrities & Entertainment News and 6 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 116 other countries.

2 Sanoma is leading in Romania, Lithuania, Finland, Denmark and 15 other countries.