Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simpli.fi is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 172 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Travel, News & Media and 36 other categories.

Geography

1 Simpli.fi is leading in most countries, including United States, Australia, Canada, France and 82 other countries.

2 DoubleClick Spotlight is leading in United Kingdom, Germany, Japan, Spain and 59 other countries.