Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Simpli.fi is leading in Top 1M Sites.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 182 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 21 other categories.

Geography

1 Simpli.fi is leading in most countries, including United States, France, Canada, Australia and 86 other countries.

2 DoubleClick Spotlight is leading in United Kingdom, Germany, Spain, Japan and 57 other countries.