Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simpli.fi is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 174 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Travel, News & Media and 33 other categories.

Geography

1 Simpli.fi is leading in most countries, including United States, France, Australia, Canada and 79 other countries.

2 DoubleClick Spotlight is leading in United Kingdom, Germany, Spain, Japan and 64 other countries.