DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Health, Shopping and 151 other categories.
DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 43 other categories.
Simpli.fi is leading in most countries, including United States, France, Australia, India and 88 other countries.
DoubleClick Spotlight is leading in United Kingdom, Germany, Canada, Spain and 72 other countries.