Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SiteScout is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Games, Travel & Tourism, Vehicles and 18 other categories.

2 SiteScout is leading in Food & Drink and Adult.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, Canada, United Kingdom, Spain and 72 other countries.

2 SiteScout is leading in India, Germany, Italy, Pakistan and 42 other countries.