Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SiteScout is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Internet & Telecom and 121 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Business & Industry, Travel and 80 other categories.

Geography

1 SiteScout is leading in most countries, including India, Canada, Spain, Indonesia and 87 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Australia, Germany and 63 other countries.