Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 147 other categories.

2 Smowtion is leading in Arts & Entertainment, People & Society, Internet & Telecom, Music & Audio and 36 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Spain and 89 other countries.

2 Smowtion is leading in Mexico, India, Argentina, Indonesia and 47 other countries.