Market Share by Top Websites

1 Smowtion is leading in The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 112 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Business & Industry, Car Buying, Travel and 85 other categories.

Geography

1 Smowtion is leading in most countries, including Mexico, Argentina, Spain, India and 76 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Germany and 66 other countries.