Market Share by Top Websites

1 Smowtion is leading in The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 107 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Business & Industry, Travel and 89 other categories.

Geography

1 Smowtion is leading in most countries, including Mexico, Argentina, India, Spain and 71 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Germany and 62 other countries.