Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, News & Media and 178 other categories.

2 is leading in Video Games, Web Hosting, Humor, Books & Literature and 7 other categories.


1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 102 other countries.

2 is leading in Russia, Ukraine, Belarus, Kazakhstan and 12 other countries.