Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Triton Digital is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 132 other categories.

2 Triton Digital is leading in Shopping, Arts & Entertainment, Music & Audio, Home & Garden and 58 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 93 other countries.

2 Triton Digital is leading in Russia, Poland, France, Australia and 49 other countries.