Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick Spotlight is still behind Twitter Advertising in all market share segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 190 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Travel, News & Media and 30 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 145 other countries.

2 DoubleClick Spotlight is leading in Denmark, Estonia, Hungary, Croatia and 14 other countries.