Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Underdog Media is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 191 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, Technology News, Computer Security and 7 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 128 other countries.

2 Underdog Media is leading in Iceland, Kyrgyzstan, Nepal, Niger and one other country.