Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yodle is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Arts & Entertainment and 154 other categories.

2 Yodle is leading in Business & Industry, Health, Construction & Maintenance, Dentistry and 43 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Poland and 149 other countries.

2 Yodle is leading in Canada, Bangladesh, Dominican Republic, Nepal and 4 other countries.