Market Share by Top Websites

1 DoubleClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nuffnang is clearly lagging behind, losing to DoubleClick in all segments.

Websites Categories

1 DoubleClick has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 215 other categories.

2 Nuffnang is leading in People & Society, Arts & Entertainment, Religion & Spirituality, Music & Audio and 21 other categories.


1 DoubleClick is leading in most countries, including United States, Russia, Japan, Poland and 203 other countries.

2 Nuffnang is leading in Malaysia, Philippines, Singapore and Brunei Darussalam.