Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Double.net is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Double.net has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 75 other categories.

2 GroupM Server is leading in Autos & Vehicles, Games, Movies, Cooking & Recipes and 20 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United States and 28 other countries.

2 Double.net is leading in Sweden, Finland, Bulgaria, Japan and 12 other countries.