Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Social Sciences, Science, Internet & Telecom and 44 other categories.

2 GroupM Server is leading in Autos & Vehicles, Games, Computer & Electronics, Makes & Models and 16 other categories.


1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 18 other countries.

2 is leading in Sweden, Niue, Norway, Indonesia and 11 other countries.