Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Double.net is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 107 other categories.

2 Double.net is leading in Business & Industry, Science, Social Sciences, Marketing & Advertising and 32 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Spain and 65 other countries.

2 Double.net is leading in Sweden, India, Malta, Viet Nam and one other country.