Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, Career & Education, Sports, Games and 54 other categories.

2 is leading in Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 46 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Spain, Italy, Poland and 53 other countries.

2 is leading in Sweden, Malta, Turkey, Australia and 2 other countries.