Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 117 other categories.

2 is leading in Science, Social Sciences, Internet & Telecom, Marketing & Advertising and 13 other categories.


1 Integral Ad Science is leading in most countries, including United States, Italy, France, United Kingdom and 80 other countries.

2 is leading in Sweden, Niue, Norway, Finland and one other country.