Market Share by Top Websites

1 Double.net is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Double.net in all segments.

Websites Categories

1 Double.net has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 80 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Travel and 14 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Philippines, Brazil and 17 other countries.

2 Double.net is leading in Sweden, Russia, Malta, Denmark and 15 other countries.