Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 82 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Software and 13 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, India, Argentina and 17 other countries.

2 is leading in Sweden, United Kingdom, Malta, Russia and 13 other countries.