Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Internet & Telecom and 203 other categories.

2 is leading in Science, Social Sciences, Gambling, Poker and 4 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 158 other countries.

2 is leading in Sweden, Malta and Virgin Islands Republic.