Market Share by Top Websites

1 Double.net is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Double.net in all segments.

Websites Categories

1 Double.net has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 99 other categories.

2 Open AdExchange is leading in Auctions, Performing Arts, File Sharing and Office Products.

Geography

1 Double.net is leading in most countries, including Sweden, Niue, Norway, Finland and 43 other countries.

2 Open AdExchange is leading in Denmark, South Africa, Guatemala and China.