Market Share by Top Websites

1 Double.net is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Double.net in all segments.

Websites Categories

1 Double.net has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 98 other categories.

2 Open AdExchange is leading in Office Products, Auctions, Astronomy, File Sharing and one other category.

Geography

1 Double.net is leading in most countries, including Sweden, United States, Malta, Germany and 24 other countries.

2 Open AdExchange is leading in Denmark.