Market Share by Top Websites

2 In terms of market share, Double.net is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Finance, Community & Society and 4 other categories.

2 Double.net is leading in Adult, Gambling, Business & Consumer Services, Home & Garden and 2 other categories.

Geography

1 Double.net is leading in most countries, including Sweden, Belgium, Czech Republic, Denmark and 7 other countries.

2 SmartContext is leading in Poland, Austria and Germany.