Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Double.net is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 Double.net has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Science, Social Sciences and 74 other categories.

2 SmartContext is leading in Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 32 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Netherlands and 40 other countries.

2 Double.net is leading in Sweden, Niue, Finland, Denmark and 10 other countries.