Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 61 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, News & Media, Sports and 49 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, India and 26 other countries.

2 is leading in Sweden, Malta, Russia, Turkey and 7 other countries.