Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 91 other categories.

2 WebTrends Ads is leading in Law & Government, Law, Mental Health, Philanthropy and 3 other categories.


1 is leading in most countries, including Sweden, Russia, Malta, Denmark and 18 other countries.

2 WebTrends Ads is leading in United States, Canada, Indonesia, Australia and 16 other countries.