Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoublePimp is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 165 other categories.

2 DoublePimp is leading in Adult, Gay, Lesbian, & Bisexual, Movies, Relationships & Dating and 8 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 77 other countries.

2 DoublePimp is leading in Turkey, Poland, Czech Republic, Slovakia and 9 other countries.