DoublePimp is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 79 other categories.
DoublePimp is leading in Adult, Internet & Telecom, Shopping, Movies and 24 other categories.
DoublePimp is leading in most countries, including United States, Germany, Russia, Turkey and 43 other countries.
MSN Ads is leading in India, Canada, Australia, Sweden and 14 other countries.