DoublePimp is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 80 other categories.
DoublePimp is leading in Adult, Internet & Telecom, Shopping, Movies and 24 other categories.
DoublePimp is leading in most countries, including United States, Germany, Russia, Japan and 38 other countries.
MSN Ads is leading in India, Canada, Australia, Taiwan and 10 other countries.