DoublePimp is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 79 other categories.
DoublePimp is leading in Adult, Internet & Telecom, Shopping, Movies and 24 other categories.
DoublePimp is leading in most countries, including United States, Germany, Russia, Turkey and 44 other countries.
MSN Ads is leading in Canada, Australia, Argentina, Israel and 16 other countries.