DoublePimp is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 81 other categories.
DoublePimp is leading in Adult, Internet & Telecom, Shopping, Relationships & Dating and 25 other categories.
DoublePimp is leading in most countries, including United States, Germany, Russia, France and 42 other countries.
MSN Ads is leading in India, Australia, Sweden, Portugal and 10 other countries.