DoublePimp is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 72 other categories.
DoublePimp is leading in Adult, Shopping, Internet & Telecom, Clothing and 26 other categories.
DoublePimp is leading in most countries, including Germany, United States, United Kingdom, Turkey and 51 other countries.
MSN Ads is leading in India, Philippines, Israel, Tanzania and 3 other countries.