DoublePimp is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 78 other categories.
DoublePimp is leading in Adult, Internet & Telecom, Shopping, Movies and 23 other categories.
DoublePimp is leading in most countries, including United States, Germany, Russia, Turkey and 51 other countries.
MSN Ads is leading in Australia, Viet Nam, Taiwan, Estonia and 6 other countries.