Market Share by Top Websites

1 DoublePimp is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to DoublePimp in all segments.

Websites Categories

1 DoublePimp has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Business & Industry, Shopping and 66 other categories.

2 Open AdExchange is leading in Marketing & Advertising, News & Media, Law & Government, Newspapers and 4 other categories.

Geography

1 DoublePimp is leading in most countries, including United States, Germany, Russia, France and 57 other countries.

2 Open AdExchange is leading in Denmark.