Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleVerify is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 152 other categories.

2 DoubleVerify is leading in Computer Security, Search Engine, Coupons, Military & Defense and 5 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 113 other countries.

2 DoubleVerify is leading in Bulgaria, Afghanistan, Azerbaijan, Estonia and one other country.