Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleVerify is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 148 other categories.

2 DoubleVerify is leading in Computer Security, Search Engine, Coupons, Conditions & Diseases and 7 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 114 other countries.

2 DoubleVerify is leading in Colombia, Kazakhstan, Nepal, Venezuela and 4 other countries.