Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Sports, Food & Drink and 16 other categories.

2 Effective Measure is leading in News & Media, Computers Electronics & Technology, Community & Society and Jobs & Career.

Geography

1 DoubleVerify is leading in most countries, including United States, Germany, United Kingdom, Canada and 67 other countries.

2 Effective Measure is leading in South Africa, India, Saudi Arabia, Egypt and 28 other countries.