Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleVerify is still behind Effective Measure in all market share segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 149 other categories.

2 DoubleVerify is leading in Computer Security, Search Engine, Coupons, Graphics & Multimedia Tools and 7 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 111 other countries.

2 DoubleVerify is leading in Chile, Slovenia, El Salvador, Estonia and 3 other countries.