Market Share by Top Websites

1 etracker is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleVerify is leading in Top 10K Sites.

Websites Categories

1 etracker has better usage coverage in more websites categories. Including Heavy Industry & Engineering, Computers Electronics & Technology, Business & Consumer Services, E-commerce & Shopping and 18 other categories.

2 DoubleVerify is leading in Sports and News & Media.

Geography

1 etracker is leading in most countries, including Germany, Spain, Switzerland, Austria and 128 other countries.

2 DoubleVerify is leading in United States, Canada, Macedonia, Malaysia and 7 other countries.