Market Share by Top Websites

1 etracker is leading in Top 1M Sites and The Entire Web.

2 DoubleVerify is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 etracker has better usage coverage in more websites categories. Including Heavy Industry & Engineering, Computers Electronics & Technology, Health, Business & Consumer Services and 16 other categories.

2 DoubleVerify is leading in Arts & Entertainment, Games, Sports and News & Media.

Geography

1 etracker is leading in most countries, including Germany, Switzerland, Austria, France and 84 other countries.

2 DoubleVerify is leading in United States, Canada, Estonia, Indonesia and 21 other countries.