Market Share by Top Websites

1 etracker is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleVerify is leading in Top 10K Sites.

Websites Categories

1 etracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Marketing & Advertising and 208 other categories.

2 DoubleVerify is leading in Sports News, Football, Education & Resources, College & University Press and one other category.

Geography

1 etracker is leading in most countries, including Germany, Austria, Italy, Spain and 120 other countries.

2 DoubleVerify is leading in United States, Russia, Brazil, Poland and 28 other countries.