Market Share by Top Websites

1 etracker is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleVerify is clearly lagging behind, losing to etracker in all segments.

Websites Categories

1 etracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Marketing & Advertising and 212 other categories.

2 DoubleVerify is leading in Technology News, Computer Security and Fishing.

Geography

1 etracker is leading in most countries, including Germany, Spain, France, United States and 135 other countries.

2 DoubleVerify is leading in Madagascar.