Market Share by Top Websites

1 etracker is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleVerify is leading in Top 10K Sites.

Websites Categories

1 etracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Marketing & Advertising and 201 other categories.

2 DoubleVerify is leading in Baseball, Magazines & E-Zines, Celebrities & Entertainment News, Sports News and 4 other categories.

Geography

1 etracker is leading in most countries, including Germany, Italy, Austria, Spain and 101 other countries.

2 DoubleVerify is leading in United States, Russia, Brazil, United Kingdom and 47 other countries.