Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Computer & Electronics and 62 other categories.

2 Footprint is leading in Business & Industry, Shopping, People & Society, Internet & Telecom and 44 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, Russia, Brazil, United Kingdom and 112 other countries.

2 Footprint is leading in Ghana, Mali, Sudan, Zimbabwe and 3 other countries.