Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FredHopper is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Software, Technology News and 84 other categories.

2 FredHopper is leading in Business & Industry, Shopping, Clothing, Home & Garden and 18 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, Great Britain, Brazil, Russia and 101 other countries.

2 FredHopper is leading in Luxembourg, Pakistan, Réunion and Tokelau.