Market Share by Top Websites

1 Gemius is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleVerify is clearly lagging behind, losing to Gemius in all segments.

Websites Categories

1 Gemius has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, E-commerce & Shopping, Food & Drink and 19 other categories.

2 DoubleVerify is leading in Sports.

Geography

1 Gemius is leading in most countries, including Poland, Turkey, Hungary, Czech Republic and 133 other countries.

2 DoubleVerify is leading in United States, Canada, Bangladesh, Albania and 6 other countries.