Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GoingUp is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including Sports, Soccer, News & Media, Arts & Entertainment and 70 other categories.

2 GoingUp is leading in Business & Industry, People & Society, Shopping, Internet & Telecom and 62 other categories.


1 DoubleVerify is leading in most countries, including United States, Russia, Brazil, United Kingdom and 132 other countries.

2 GoingUp is leading in Iran, Tanzania, Syrian Arab Republic, Nepal and 3 other countries.