Market Share by Top Websites

1 Google Analytics Enhanced Ecommerce is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleVerify is clearly lagging behind, losing to Google Analytics Enhanced Ecommerce in all segments.

Websites Categories

1 Google Analytics Enhanced Ecommerce has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 213 other categories.

2 DoubleVerify is leading in Technology News, Computer Security, Sports News, Mens Health and 2 other categories.

Geography

1 Google Analytics Enhanced Ecommerce is leading in most countries, including Russia, France, Poland, Spain and 175 other countries.

2 DoubleVerify is leading in United States, Virgin Islands, U.s., Guam, Ethiopia and one other country.