Market Share by Top Websites

1 HitsLink is leading in Top 1M Sites and The Entire Web.

2 DoubleVerify is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 HitsLink has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Industrial Goods & Services and 195 other categories.

2 DoubleVerify is leading in News & Media, Software, Technology News, Computer Security and 4 other categories.

Geography

1 HitsLink is leading in most countries, including United States, United Kingdom, Canada, India and 93 other countries.

2 DoubleVerify is leading in Russia, Germany, Brazil, Poland and 19 other countries.