Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iCrossing is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including Sports, Soccer, News & Media, Arts & Entertainment and 100 other categories.

2 iCrossing is leading in People & Society, Religion & Spirituality, Adult, Construction & Maintenance and 28 other categories.


1 DoubleVerify is leading in most countries, including United States, Russia, United Kingdom, Germany and 131 other countries.

2 iCrossing is leading in Kenya, Burkina Faso, Togo and Timor-Leste.