Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iCrossing is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 iCrossing has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 67 other categories.

2 DoubleVerify is leading in News & Media, Computer & Electronics, Technology News, Software and 33 other categories.


1 DoubleVerify is leading in most countries, including United States, United Kingdom, Brazil, Russia and 80 other countries.

2 iCrossing is leading in Egypt, Afghanistan, Kenya, Nigeria and 11 other countries.