Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IndexTools is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 IndexTools has better usage coverage in more websites categories. Including Business & Industry, Travel, Shopping, Accommodation & Hotels and 70 other categories.

2 DoubleVerify is leading in News & Media, Computer & Electronics, Software, Technology News and 56 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, Great Britain, Brazil, Russia and 95 other countries.

2 IndexTools is leading in Iceland, Tuvalu, China, Denmark and 7 other countries.