Market Share by Top Websites

1 KissMetrics is leading in The Entire Web.

2 DoubleVerify is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 KissMetrics has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Finance, Jobs & Career and 19 other categories.

2 DoubleVerify is leading in News & Media.

Geography

1 KissMetrics is leading in most countries, including United States, United Kingdom, India, France and 140 other countries.

2 DoubleVerify is leading in Estonia, Oman, Andorra, Cuba and one other country.