Market Share by Top Websites

1 KissMetrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleVerify is clearly lagging behind, losing to KissMetrics in all segments.

Websites Categories

1 KissMetrics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, Shopping and 20 other categories.

2 DoubleVerify is leading in Sports.

Geography

1 KissMetrics is leading in most countries, including United States, United Kingdom, India, Russia and 143 other countries.

2 DoubleVerify is leading in Venezuela, Peru, Puerto Rico, Guatemala and 7 other countries.