Market Share by Top Websites

1 KissMetrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleVerify is still behind KissMetrics in all market share segments.

Websites Categories

1 KissMetrics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Online Marketing and 197 other categories.

2 DoubleVerify is leading in Basketball, Baseball, Sports News and Fishing.

Geography

1 KissMetrics is leading in most countries, including United States, United Kingdom, India, Russia and 168 other countries.

2 DoubleVerify is leading in Poland, Argentina, Chile, Peru and 6 other countries.