Market Share by Top Websites

1 KissMetrics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleVerify is leading in Top 10K Sites.

Websites Categories

1 KissMetrics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Online Marketing and 182 other categories.

2 DoubleVerify is leading in Sports, Soccer, Baseball, Volleyball and 15 other categories.

Geography

1 KissMetrics is leading in most countries, including United Kingdom, India, Australia, France and 149 other countries.

2 DoubleVerify is leading in United States, Russia, Brazil, Germany and 26 other countries.