Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including News & Media, Sports, Arts & Entertainment, Business & Industry and 84 other categories.

2 TruEffect is leading in Philanthropy, Construction & Maintenance, Transportation & Logistics, Airlines & Airports and 2 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, Russia, Brazil, United Kingdom and 117 other countries.

2 TruEffect is leading in Guam, Bermuda and Cameroon.