Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including Computer & Electronics, News & Media, Software, Technology News and 64 other categories.

2 TruEffect is leading in Business & Industry, Performing Arts, Finance, Video Games and 18 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, United Kingdom, Russia, Japan and 34 other countries.

2 TruEffect is leading in Greece, Dominican Republic, Guam, Slovakia and one other country.