Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Software, Technology News and 92 other categories.

2 TruEffect is leading in Performing Arts, Transportation & Logistics, Philanthropy, Autos & Vehicles and 11 other categories.


1 DoubleVerify is leading in most countries, including United States, United Kingdom, Brazil, Germany and 95 other countries.

2 TruEffect is leading in Montenegro, Algeria, Central African Republic, Afghanistan and 3 other countries.