Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Arts & Entertainment, Business & Industry and 71 other categories.

2 TruEffect is leading in Transportation & Logistics, Airlines & Airports, Philanthropy, Construction & Maintenance and 5 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, Russia, Brazil, United Kingdom and 106 other countries.

2 TruEffect is leading in Benin and Guam.