Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including Computer & Electronics, News & Media, Software, Technology News and 78 other categories.

2 TruEffect is leading in Performing Arts, Games, Career & Education, Accounting and 10 other categories.


1 DoubleVerify is leading in most countries, including United States, United Kingdom, Spain, India and 46 other countries.

2 TruEffect is leading in Japan, Pakistan, United Arab Emirates, Thailand and 3 other countries.