Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WOW Analytics is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 WOW Analytics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Shopping and 62 other categories.

2 DoubleVerify is leading in News & Media, Computer & Electronics, Software, Technology News and 60 other categories.


1 DoubleVerify is leading in most countries, including United States, Brazil, Germany, Russia and 88 other countries.

2 WOW Analytics is leading in United Kingdom, Ireland, Tuvalu, Jersey and 16 other countries.