Market Share by Top Websites

1 Yahoo Analytics is leading in Top 1M Sites and The Entire Web.

2 DoubleVerify is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Yahoo Analytics has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 216 other categories.

2 DoubleVerify is leading in Soccer, Volleyball, Baseball, Basketball and 5 other categories.

Geography

1 Yahoo Analytics is leading in most countries, including United States, Taiwan, Japan, India and 135 other countries.

2 DoubleVerify is leading in Russia, Brazil, United Kingdom, Germany and 41 other countries.