Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Analytics is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Sports, News & Media and 10 other categories.

2 Yahoo Analytics is leading in Computers Electronics & Technology, Science & Education, Community & Society, Travel & Tourism and 6 other categories.

Geography

1 Yahoo Analytics is leading in most countries, including Japan, Taiwan, China, Canada and 53 other countries.

2 DoubleVerify is leading in United States, Germany, Estonia, Indonesia and 48 other countries.