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DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Yahoo Analytics is clearly lagging behind, losing to DoubleVerify in all segments.
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DoubleVerify has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Sports, News & Media and 10 other categories.
2
Yahoo Analytics is leading in Computers Electronics & Technology, Science & Education, Community & Society, Travel & Tourism and 6 other categories.
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Yahoo Analytics is leading in most countries, including Japan, Taiwan, China, Canada and 53 other countries.
2
DoubleVerify is leading in United States, Germany, Estonia, Indonesia and 48 other countries.