DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 49 other categories.
Exceptional is leading in Arts & Entertainment, Tourism and Music & Audio.
DSMM Advantage is leading in most countries, including United States, Canada, United Kingdom, Mexico and 9 other countries.
Exceptional is leading in Pakistan, Finland and Chile.