DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Finance, Internet & Telecom and 45 other categories.
Exceptional is leading in Arts & Entertainment, Tourism and Music & Audio.
DSMM Advantage is leading in most countries, including United States, United Kingdom, Canada, Sweden and 7 other countries.
Exceptional is leading in Finland, Argentina and France.