DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 51 other categories.
Exceptional is leading in Arts & Entertainment, Music & Audio and Tourism.
DSMM Advantage is leading in most countries, including United States, United Kingdom, Canada, Japan and 10 other countries.
Exceptional is leading in Portugal, Finland, Italy, United Arab Emirates and one other country.