DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 53 other categories.
Exceptional is leading in Arts & Entertainment, Music & Audio and Tourism.
DSMM Advantage is leading in most countries, including United States, Canada, United Kingdom, Viet Nam and 9 other countries.
Exceptional is leading in Germany, Colombia, Finland, Italy and 4 other countries.