DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Internet & Telecom and 50 other categories.
Exceptional is leading in Arts & Entertainment, Tourism and Music & Audio.
DSMM Advantage is leading in most countries, including United States, United Kingdom, Canada, France and 8 other countries.
Exceptional is leading in Lebanon, Finland, Algeria, Italy and one other country.