DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 48 other categories.
Exceptional is leading in Arts & Entertainment, Music & Audio and Tourism.
DSMM Advantage is leading in most countries, including United States, Canada, India, Philippines and 15 other countries.
Exceptional is leading in Portugal, British Indian Ocean Territory, Finland, Sweden and 3 other countries.