Market Share by Top Websites

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Experian Marketing Services in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 45 other categories.

2 Experian Marketing Services is leading in Arts & Entertainment, Autos & Vehicles, People & Society, Car Buying and 16 other categories.


1 Experian Marketing Services is leading in most countries, including Brazil, Germany, China, South Africa and 20 other countries.

2 DSMM Advantage is leading in United States, Canada, India, Norway and 11 other countries.