In terms of market share, DSMM Advantage is clearly lagging behind, losing to Experian Marketing Services in all segments.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 45 other categories.
Experian Marketing Services is leading in Arts & Entertainment, Autos & Vehicles, People & Society, Car Buying and 16 other categories.
Experian Marketing Services is leading in most countries, including Brazil, Germany, China, South Africa and 20 other countries.
DSMM Advantage is leading in United States, Canada, India, Norway and 11 other countries.