Market Share by Top Websites

1 Experian Marketing Services is leading in Top 10K Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Experian Marketing Services in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Internet & Telecom and 48 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 20 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including Japan, Germany, Italy, Norway and 8 other countries.

2 DSMM Advantage is leading in United States, Canada, France, Croatia and 6 other countries.